How to Make Sure People Actually WATCH Your Sales Video
You know what’s the saddest thing in the world? When I see awesome entrepreneurs like you busting your behinds creating carefully crafted marketing videos and blowing the whole thing in the first five seconds.
That’s why I want to make sure we talk about what you can do to avoid it.
Of course, your MOST important job if you want people to watch your sales video is to have a headline that means something to your viewer. You have to strike the perfect balance of the “suspense/curiosity” factor and the “what’s in it for me” factor.
That’s my headline philosophy in a nutshell.
But right now, I want to take a closer look at your SECOND most important job when it comes to creating videos that capture attention long enough to sell– your introduction.
Pop quiz: which of these options is the correct way to begin a marketing video, live or otherwise?
a) “Hi Everybody! I’m so and so with such and such a company.”
b) “I’m so glad you’re watching this video. Thank you so much. Don’t forget to like it and comment on it and share it.”
c) “How’s it going? Hey everybody! How’s your day? Oh, hi Sally, thanks so much for watching…”
d) “Hey guys, I’m just going to wait a minute for some more people to come on… I didn’t realize I had a zit right here, don’t look at my zit…”
If you guessed NONE OF THE ABOVE, you are absolutely right! Now let’s talk about why, and what you need to be doing instead…
Most videos I see waste so much time on the introduction!
The thing is, you have so little time to capture people’s attention. SECONDS! You have SECONDS, people!
If I don’t know what’s in it for me by the time my thumb gets itchy for some swipe-age, it’s OVER!
Which means all that time you spent painstakingly scripting and filming and editing that gorgeous video will have been 100% wasted.
Think about a marketing video like you would a sales call– my time is precious, yo!
Cut to the chase– what do you have for me?
You don’t have to beat around the bush.
If you have something to share, share it and let me get on with my day!
If you show a genuine respect for your prospect’s time, you’re going to significantly increase the chances that they’ll stick around to hear you make a case for whatever it is you sell.
Which leads to the question, “how long should my videos be?”
As long as they need to be to say what you need to say, and nothing more.
Without knowing exactly what it is you’re selling and where in your sales funnel this video will fall, I’ll say this– 9 times out of 10, when one of my clients sends me a video script to review, I’m going to send it back and have them trim out ¼ to ½ of it because there’s that much excess.
And while you don’t want to get bogged down in perfection-town, you should be aware that if you’re boring, they’re snoring– or more likely they’re clicking away– which means, no money for you.
You’ve got to keep it interesting, all the way through.
When I’m reviewing sales videos for my clients, I’m ruthless about this. I always put the video to the “am I bored?” test.
You can easily do this for yourself, though.
Just estimate that you’ll have a LOT more patience with yourself than your prospect will… so as tough as it is, you have to consider that.
Want to Listen to the Podcast Version? Find That Here (or on iTunes, of course…)
QUICK NOTE: If you don’t have time to watch this or aren’t in a good spot to watch a video right now, make sure to pin it for later!