Why 2010-Style Content Marketing Doesn’t Cut It Any More
If you do any sort of online marketing to grow your business, you’re probably familiar with the idea of using informative, helpful, engaging content to generate leads, nurture those leads and hopefully end up creating some sales for you.
It’s called content marketing. And it’s awesome. And it works.
What if the process of creating and sharing content to market your business has become a full time job and you’re still not getting the results you want?
It’s quite possible that the sub-par results you’re experiencing are at least to some degree because of a very scary phenomenon that’s happening online right now– something we marketers call “content saturation.”
The harsh reality is that there is SO MUCH CONTENT for us to see out there online, churning it out in greater and greater quantities isn’t necessarily going to be the answer (although it can be helpful in the long term…) in the short term– if you want results from your content sooner rather than later–
And let’s face it, who doesn’t…
You have to create a better QUALITY of content.
Content that makes people feel stuff.
Content that makes people want to BUY stuff.
And you don’t have to spend years doing this to make money, either.
It could be as simple as a single awesome video ad, if you hit it just right (of course, it’s usually not quite THAT simple… but it could be close).
It’s not about having 2 million Facebook fans or 30,000 email subscribers.
It’s not about fancy equipment, super-ninja editing skills, or expensive bells and whistles, either.
What you actually need is the type of a-list, expert, online celebrity status that can only come something I like to call “Personality Marketing.”
Personality Marketing is about making people feel things. It’s about creating an emotional connection with your prospect by combining tried-and-tested marketing principles with cinema-worthy storytelling.
It’s bigger than advertising. It’s bigger than entertainment. It’s advertainment.
Advertising that entertains.
The reason the biggest names in online marketing are preaching that we need to think like media companies first and salespeople second is because in order to get people to know, like and trust you at scale, it’s not enough anymore just to send them to a blog post that shows you know some stuff and have been featured on the huffington post. Who hasn’t, right?
I’m here to tell you that you CAN do better.
It has NEVER BEEN EASIER to manufacture your own celebrity status. You know you can– but I’ll take that one step further. If you want to survive the rising tides of content saturation, I would argue that you don’t have a choice.
You MUST. You MUST become an a-list industry leader. Every other voice in the crowd is going to get swallowed up in the noise. I don’t want that to be you.
So here’s what I want you to do. If you do NOTHING ELSE productive today, I want you to visit personalitymarketing.tv today so I can teach you how to use personality marketing to positively dominate in your industry.
I’m not just going to say “create lots of content” and leave it at that, because that’s not even CLOSE to enough. You have to create the right content. You have to distribute that content in the right way. And you have to know how to create a customer journey with that content that’s actually going to be profitable for you, or you’ll burn yourself out LONG before you ever see results.
Want to Listen to the Podcast Version? Find That Here (or on iTunes, of course…)
QUICK NOTE: If you don’t have time to watch this or aren’t in a good spot to watch a video right now, make sure to pin it for later!