Have you started using group boards on Pinterest yet? If not, it’s about time you looked into it. Group boards can be a fantastic way to drive traffic to your blog because not they give you the opportunity to reach not just your followers, but the followers of all the board’s contributors. If you have any interest in growing your following using Pinterest, you can’t afford NOT to take advantage of this opportunity.

But how does it all work?

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How to Find and Join Group Boards

I like to search for boards associated with keywords that describe the content I write. As you’re looking through the search results, you can tell if a board is a group board by looking for this icon: Screenshot 2014-06-17 at 10.45.27 PM

You’ll find it just to the right of the board’s title.

But here’s the place where a lot of people get confused. You can’t just pick any member of the group and ask them to join. Only the owner of the group can add you as a contributor. So how do you find the owner?

You’ll find the owner of a group board in two places:

  1. Their picture (which links to their profile) is the first in the row of contributors listed in the board’s heading, and
  2. Their handle is the part of the URL that comes before the board’s name.

Most group boards worth joining will have instructions in their description for people who want to join– either a website to visit or a person to email. If you can’t find those instructions, you can comment on one of the pins (those pinned by the host if possible) but not everyone checks their Pinterest notifications often and your comment might get lost in the shuffle. I would recommend, if nothing else, that you try to visit the host’s website or other social network listed on their profile page to connect and ask to join. If you’re friendly and don’t seem like a spammer, chances are you’ll get an invitation to join.

How to Choose the Right Boards to Join

What kind of content do you want to promote? You might want to join several different boards so that the things you pin there are in keeping with the board’s title and description. Check to see how many followers the board has and how many pins are in it. As far as Pinterest is concerned, the more the better!

How to Make Sure it Works

Be careful when you try to join a board, because if you’re not following it, Pinterest won’t let the host add you. Sometimes, their system can be finicky, so I make sure to follow all of the host’s boards just in case.

How to Know What to Pin Where

Sometimes I wish all of my boards were group boards, but I suppose there is some merit in keeping some of your boards to yourself so that you can go back and look at content and know it’s all chosen by you. But as far as posting things from my blog, I always try to pin to the most relevant group board, and sometimes more than one board. If my post can fit into more than one category, I try to pin it to each board, but at different times or on different days (that way people don’t get annoyed by seeing the same thing too much).

In general, I post my own content almost exclusively to the group boards I contribute to and post others’ content to my own boards. I do this because I see many more repins of my content from group boards than I see repins from my own– most likely because most of my group boards have a LOT more followers than I have!

That said, don’t feel like you should only join boards with thousands of followers. If you find a small community of people who are great about repinning each other’s stuff, you might be surprised at the results you can experience. I visit my group board for The PinFest often looking for fun new stuff to repin. You should come join it today!

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