BEWARE this super sneaky cause of sub-par sales results…
Feeling a little frustrated about the results of your sales and marketing efforts? I get it the struggle is real.
Allow me to make a pretty educated guess about what the cause of that problem really is without knowing your unique situation. Of course, it’s hard for me to know for sure what the problem is, but my guess is there’s definitely one big thing you’re really really going to need fix if you want to turn this around.
It’s not your ad strategy. It’s not your logo. It’s not your sales funnel. It’s not even your sales script.
It’s your mindset about money.
There is no marketing or sale issue that I come across more frequently, or that impacts results more significantly than money mindset issues.
Which is why today I want to share with you how to get rid of yours. Because chances are, you have them. Which is okay. Because we all have them. But if you ever hope to have success with marketing and sales and business in general, you have got to address this.
This is something you need to pay attention to, and you need to get out in front of, now. I’m not telling you this for abstract metaphysical reasons either. This is really really practical stuff guys.
If you have scarcity issues about money, this is going to show up everywhere. It’s going to show up in your marketing. It’s going to show up in your sales conversations. It’s going to show up even in your overarching business decisions that you make every day.
I’ll tell you this: best case you don’t make sales, worst case you totally tanked your business and end up in a pit of debt and despair like I did when I was first starting out.
Which is why I am so passionate about making sure that we address your money scarcity issues now, before they tank your business; because they will. I’m just like I cannot stress this enough guys.
Why is this the case?
There are a ton of reasons, but here’s one. Super simple, when you’re not confident during the sales process, your prospect will not trust you. They won’t even know that they don’t trust you. They just won’t feel quite right. They won’treally believe in you. They won’t be totally sold, because when we don’t feel safe we don’t want to buy. When we don’t feel like the person on the other end of the camera, or the other end of the phone, or whatever it is we’re communicating via; when we don’t feel like that other person has certainty around their message, around their product, around themselves, around money in general, we just we don’t feel safe. It doesn’t make us feel good. We don’t trust you when you don’t trust yourself. We don’t trust money when you don’t trust money. We pick up on that stuff guys.
So let me give you one example: we’re doing a $1 trial month right now. Actually a free trial
if you buy the book, but anyway, we’re doing a $1 trial of one of my coaching programs right now; and so you get to go in there and check it out for 30 days.
And we’ve got people already who are coming in and they’re like “well you know
I’ll give this a try and if I don’t make a thousand dollars in the first month I’ll
quit,” and it’s like “Come On Seriously??!!”
Here’s what you need to understand.
If you approach the investments that you make in your business, the investments you make in your education like that, what you need to see is that you’ve already quit. You you might as well not do it at all, because you’ve doomed yourself before you ever got started. You
will not get results with that kind of mindset.
Believe me, I tried it.
I totally get why people think that way, by the way.
I mean I used to think like that all the time. I refused to invest in courses or coaching or ads or any of that stuff. Because I was so sure that I was going to be able to like find some sneaky way to like game the system and learn everything I needed to know for free and not spend any money and still somehow get results but I didn’t.
And it cost me so much time. It cost me so much money. I feel like such an idiot still for being so money messed up in the head that I didn’t get that I was totally getting in my own way.
I’m thinking ‘first I’ll make money and then I’ll invest in my education about how to make money,’ like how does that make any sense?
The point of getting educated as a business owner, is to learn how to make more money. And if you’re not making lots of money doing what you’re doing now, then how could you possibly expect to change your situation unless something changes?
Unless you do something that’s a little bit you know of a stretch of your comfort zone, right?
And sorry to spoil the surprise for you, but even if you do invest, the results don’t show up overnight. They don’t even show up over 30 days. And that has to be okay. You have to be in this for longer, you know, you have to be in this for the long haul.
This is business, this is not like, you know, gambling; you’re not in Vegas here, like come on, be smart! The way this works is persistence, consistency, trying things, fixing things, knowing what to fix in the first place.
If you don’t, if you go this trial-and-error direction that I used to go in, then what happens is you just go through this endless cycle of making the same mistakes over and over again and being like “what am I doing? How do I fix it?” and somehow thinking that’s going to save you money.
Like I don’t mean, I get it, I did it, but I feel dumb that I did.
So the question is, of course, how do we get rid of these issues? How do we get over our money scarcity stuff?
It’s like anything else guys. It’s a muscle, you got exercise it. You’ve got to exercise your faith. Faith in yourself. Faith in your product. Faith in your customer. Faith in life. Faith in money. You exercise your faith not just when it’s easy, because that’s not exercise, right? You’ve got to stretch it. You’ve got to challenge it. You’ve got to make it hurt a little bit.
You stretch the limits of your faith so it can grow. Now some of you believe in the law of attraction, some of you don’t, some of you don’t even know what it is.
I don’t really care, here’s what I know about it: I know that buyers are attracted to confidence just as much as they are repelled by the lack of confidence.
Which means you cannot afford to indulge your scarcity issues about money.
You have to lead by example, and you have to give yourself the opportunity to learn to be comfortable enough spending money without any guarantee that the results are going to come back to you with faith that they will.
You never do have that guarantee by the way. You buy a house, the housing market can tank. You buy a car, you know, you’re not getting that money back. You go to college with no guarantee that you’re going to get a job.
But you do those things anyway because you have a belief that they’re going to be worth it in the end.
So here’s my question for you: do you believe that you are worth investing in? Do you really believe in what you have to offer your customer?
Because if you don’t, if I don’t see that in your face, if I don’t hear it in your voice, if I don’t see it in the content you post on social media, reflected in your emails; like, if that’s not apparent to me throughout your sales process, believe me that’s going to destroy your results.
And not just because of whatever mindset philosophy floats your boat, but
for very practical reasons. Because your customer, they’re looking for reasons not to believe you. They’re looking for reasons not to have faith in you. And one of the easiest ones to find is when you don’t have that faith in yourself.
So let’s deal with that okay? Let’s practice. Let’s take some risks. Maybe small ones at first, and then maybe bigger ones and bigger ones until we stretch and grow and build your faith.
I’m here to help.
I want to help, but guys you’ve got to let me help you. You’ve got to give me a shot, and not just like a two day shot. I’m talking like a real shot here. And I’ll tell you right now, I will not be able to
help you if you come at me with this like “show me the money” sort of attitude. Like it, there’s only so much I can do with that guys.
No other human being can hand you their success on a platter. The best anybody can do is teach you what they know and let you go do the work.
But that is how the best got better in the first place. It’s what we all do. We learn from people who inspire us. People who have accomplished the things we want to accomplish.
And I’ll tell you something else, there’s an odd sort of magic in paying for things. The more we pay for them in fact, the more we value them, the better results stand to be.
This is true because we just care more. We’re more committed. You don’t want this to be easy
do you? You want results. Whatever it’s going to take to get results. And the fact that it’s hard, the fact that it’s scary that’s work that’s the awesome! That’s what you want.
Results take challenge. Results take commitment. Results take guts, which is why once people get into my programs we don’t want to let them quit.
And that’s not… I don’t need your money, this is not about me being greedy; I don’t care. I’m doing just fine believe me my marketing works. But because you guys know I’m obsessed with helping you sell more stuff, I want to make you commit.
I want to make you get uncomfortable. I want to make you challenge yourself. I know that every time you take action in spite of your fear, you’re going to get stronger. You’re going to exercise that muscle and it’s going to get tougher. You’re going to feel more confident and you’re going
to be better equipped for the next time somebody’s on the fence about buying what you have to sell.
When that moment comes, are you going to give in to your prospect scarcity issues about money, or are you going to hold your ground? Will you look at this person who’s coming at
you saying “well I don’t know if I can afford it” and will you look at them and will you say “yeah you’re probably right.”
Or, will you see what’s really possible for them?
Will you realize what a terrible disservice this is to look at somebody and agree with that story to just sit back and let them believe that they’re powerless to change their situation?
I promise you this, you cannot allow yourself to continue thinking that way if you want to have success in business. If you ever expect people to put their faith in you, to put their credit card in your hands, then you have to be willing to just take that first leap of faith to put faith in yourself
first. If you don’t this person is going to see right through you and are going to go buy from somebody else who is confident. Who doesn’t have money scarcity issues wading through the video camera.
So my challenge to you today is this: go stretch your faith.
Go do something that scares you. Go make an investment that stretches you. Maybe you make that investment with me. Maybe you make it with somebody else. Whatever. Only you can know for sure what you need next.
But do it.
Do something scary.
Challenge yourself. Do the work. Don’t chicken out. It’s not complicated. But it isn’t easy either. There’s no shortcut, I know, besides the right mentorship. And of course, I’m happy to
provide that for you, if you promise not to be a wuss about it and actually commit. Can you do that?
Visit BrittanyBullen.com/chat and we will get started now!
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